Case Study
Food Co. jump-starts growth with return to core brands
In just a few months we helped a food company pull itself out of the red and into the black after years of slumping sales and vanishing market share. The turnaround recipe blended a renewed commitment to core and hero brands with comprehensive, cross-functional brand planning.
At a Glance
17
point increase in YoY share change
3.1
point increase in YoY share change
The Story
The Situation
Food Co.* had long emphasized profits at the expense of brand equity, product innovation, market leadership and category strategy. The company returned to growth mode by getting back to basics: focusing on its core, promoting hero brands and eliminating weak sellers.
Our Approach
- A renewed focus on core and hero brands.
- Coordinated plans for hero brands. We worked with cross-functional teams—notably sales and marketing leaders—to redirect media spending to hero brands, rationalize SKUs and outline promotion and pricing strategies.
- New retail partnerships to reclaim category leadership.
- New brand launch to reach a high-potential customer segment.
The Results
* We take our clients’ confidentiality seriously. While we’ve changed their names, the results are real.